I work across both sides of a website: getting people to it and building it. On the marketing side I run Meta Ads on Facebook and Instagram, practise AI SEO alongside regular SEO, and do keyword research with SEMrush, Google Keyword Planner and Google Trends.
I use AI tools like Claude and Jasper to write SEO content faster and better. On the development side I build responsive sites with PHP, React.js, WordPress and WooCommerce.
Skills
Meta Ads and paid social
Facebook Ads
Instagram Ads
Meta Business Suite
Audience research
A/B testing
Campaign optimization
ROAS improvement
Lead generation
AI SEO and SEO
On-page
Off-page
Technical SEO
AI-powered content optimization
Link building
Google Search Console
Site audit
Keyword research
SEMrush
Google Keyword Planner
Google Trends
Competitor analysis
Content gap analysis
Content and AI writing
Claude AI
Jasper AI
SEO blog writing
Content strategy
Topic ideation
PPC and analytics
Google Ads
Pay-per-click
Google Analytics
Meta Ads reporting
ROI tracking
Frontend
HTML5
CSS3
JavaScript
React.js
Bootstrap
Tailwind CSS
Backend
PHP
MySQL
PostgreSQL
REST API integration
CMS and e-commerce
WordPress
WooCommerce
LearnDash
Sensei LMS
Tools and cloud
Git
GitHub
cPanel
AWS S3
AWS Glacier
SSL/TLS
Page speed optimization
Lazy loading
Experience
Jan 2026 to present Ludhiana, India
Digital Marketing Specialist
Astberg Ventilation Pvt. Ltd.
Run Meta Ads on Facebook and Instagram: audience targeting, ad creatives, A/B testing and budget management for better ROAS and more leads.
Combine AI SEO with on-page, off-page and technical SEO to improve rankings and traffic.
Research keywords with SEMrush, Google Keyword Planner and Google Trends, and plan content from the results.
Write SEO blogs and articles with Claude AI and Jasper AI, including meta descriptions and keyword placement.
Track results in Meta Business Suite, Google Analytics 4 and Search Console, and turn the data into simple action steps.
Work with content and design teams to keep ads, landing pages and site content aligned with marketing goals.
Oct 2024 to Jan 2026
Digital Marketing Executive and Web Developer
NextGen200 Construction
Built responsive, mobile-friendly websites with HTML, CSS and Bootstrap.
Managed Facebook, Instagram and Google Ads campaigns to improve click-through rate and ROAS.
Improved site speed with lazy loading, image compression and code splitting, lifting Core Web Vitals scores.
Used SEO to grow organic traffic and improve lead conversion for client websites.
Apr 2022 to Oct 2023
Web Developer and Programmer
MySDS Inc.
Set up AWS cloud backup (S3 and Glacier) for enterprise clients for data safety and disaster recovery.
Built automated invoicing and email notification systems with PHP and cron jobs, saving manual work time.
Customized WordPress LMS sites using LearnDash and Sensei for online course clients.
Jun 2020 to Mar 2022
PHP Web Developer
Xpress Web Solutionz
Built and maintained web applications with PHP, MySQL, HTML5, CSS3 and JavaScript for many clients.
Worked with clients and UI/UX designers to deliver user-friendly websites.
Made sure sites were fast, secure and worked across all browsers.
Education
Bachelor of Engineering, Information Technology
Chandigarh University, Mohali Aug 2016 to May 2020
Tools I use
Meta Ads Manager
Facebook Business Manager
Google Ads
Google Analytics 4
Search Console
Keyword Planner
Google Trends
SEMrush
Jasper AI
Claude AI
WordPress
WooCommerce
LearnDash
React.js
PHP
MySQL
JavaScript
Tailwind CSS
Bootstrap
Git
GitHub
cPanel
REST API
Let's work together
Need more leads, better rankings or a faster website? Send a message or call.